材料期刊网

当前全球经济发展增速放缓,大宗商品价格持续下跌,金融市场动荡,黄金市场同样面临窘境. 黄金价格自2013年步入熊市之后走势低迷,黄金矿业集团的生存发展正遭遇着巨大的挑战,但随着互联网的快速发展和普及,电子商务融入到各行各业之中,传统黄金矿业集团迎来新的发展机遇. 未来黄金产业机遇与挑战并存,黄金矿业集团该如何将危机化为机遇,充分利用互联网提高企业核心竞争力是一项重要课题. 该文从三个方面对这一问题进行思考,深刻探讨传统黄金矿业集团转型升级的方向、策略以及当前黄金矿业集团的工作重点,为黄金矿业集团可持续发展提供有效思路和正确的方法指导.

At present,with global economic growth slowdown,bulk commodity prices slump and financial market turmoil,the gold market is also facing a tough situation. Since the gold market entered into a bear market in 2013,the survival and development environment of gold enterprises has been facing great challenges. However,with the rapid de-velopment of the Internet and the popularization of e-commerce,traditional gold companies are meeting new develop-ment opportunities. In future gold industry,the opportunities and challenges coexist. Converting the crisis into opportu-nity and making full use of the Internet to enhance the core competitiveness of enterprises are important for the indus-try. The paper provides some ideas and also conducts a deep discussion about the direction and strategy of traditional gold enterprises transformation and upgrade,and the current working focus of gold businesses,guiding the sustainable development of gold enterprises.